Portfolio
AI products, developer platforms, and growth systems I've shipped — from early prototypes to production at scale.
Recognition · 2025
Tiugo AI Leadership Spotlight · Tiugo Unsung Hero — recognition for AI product leadership and business impact.
Selected AI work
AI Assistant + AI Content Actions
2024–present · Senior Technical PM, ButterCMS
In-product AI for natural-language CMS workflows and content generation, paired with a consumption-based monetization model.
- Shipped an Alpha to 20 enterprise customers in under 3 months
- Prototyped the end-to-end experience with Claude Code + Claude Agent API before engineering implementation
- Alpha users completed content-creation workflows 30% faster
- Customer validation helped secure executive support for a broader GenAI product strategy
ButterCMS MCP Server →
2024 · Senior Technical PM, ButterCMS
Open-source MCP server for the ButterCMS API v2, built as a working prototype to test AI-native developer workflows and expose product gaps early.
- 26 MCP tools: 17 read operations and 9 write operations across the API
- Built a working Python prototype in 5 hours, avoiding a months-long third-party integration path
- Used the prototype to identify API and UX gaps that informed platform roadmap decisions
- Works with Claude Desktop and was tested with MCP Inspector
Qtravel.ai — LLM Travel Search →
2022–24 · Head of AI Product
Led product for semantic travel search and AI-assisted workflows used by B2B booking partners.
- +80% booking conversion on partner integrations
- +25% revenue growth tied to recommendation models
- Reduced a 4-hour workflow to roughly 5 minutes of human review, enabling 3× higher capacity
- Modeled economics at \$191 net savings per task and a 1.3-year payback
- Owned product and AI roadmap end-to-end at a €2M-funded scaleup
AppSpeaker.io →
2025 · Co-Founder
AI product for drafting Google Play review replies across 50+ languages, with sentiment detection and brand-voice controls.
- Built end-to-end on the Claude API: ingestion, sentiment detection, multilingual generation, and brand-voice tuning
- Live SaaS with free and paid tiers up to €29/month
- Designed to remove repetitive review-management work for indie app teams
Product, growth & developer platform
Activation & Developer Experience
2024–25 · Senior Technical PM, ButterCMS
Rebuilt the developer onboarding and measurement layer behind ButterCMS self-serve activation.
- Redesigned first-run experience using funnel analysis: +60% activation and +40% trial-to-paid conversion
- Migrated documentation from 4 fragmented sources into a single canonical Mintlify portal
- Audited 100+ KB articles and reorganized documentation around developer jobs-to-be-done
- Built a PostHog measurement framework for trial activation and conversion
- Created a framework-market intelligence model combining product analytics with external developer-ecosystem data
Platform & Enterprise Readiness
2025 · Senior Technical PM, ButterCMS
Core platform work for content teams and developers, shipped alongside AI and developer-experience initiatives.
- Analytics Dashboard — consolidated customer-facing KPIs and reporting exports
- Roles & Permissions — granular access control for larger teams and enterprise workflows
- Nested Components (in development) — compositional content modeling for complex layouts
Self-serve Pricing & Packaging
2024 · Senior Technical PM, ButterCMS
Reworked self-serve packaging and upgrade paths to better match developer willingness-to-pay.
- Simplified plan boundaries and entitlement design
- Modeled price elasticity from cohort data and adjusted tier ceilings
- Reduced sales-assisted friction in self-serve upgrade paths
Open source & side projects
VidScribe →
2025 · Open source
CLI for transcribing YouTube videos, playlists, channels, and local files with Whisper and MLX acceleration on Apple Silicon.
- Supports YouTube URLs, playlists, channels, and local files
- Outputs Text, JSON, CSV, SRT, and WebVTT
- MLX Whisper integration delivers roughly 50% faster transcription on M-series Macs
- Includes date filtering, resume-on-restart, cookie auth, and reusable batch scripts
Writing
A long-form technical essay on building 0→1 agentic AI products from first principles — from discovery and system design to implementation and unit economics.
- Written for product and engineering audiences working on AI-native products
- Companion publication: AI-Native PM on Substack
Earlier work
Herman & the AirHelp AI Bot Family
2015–17 · AI PM, AirHelp
Built automation and ML products for flight-compensation operations and B2B lead generation.
- Herman automated jurisdiction selection for EC 261 claims and was tested on 35,000+ cases
- Claim-check automation reduced processing time from 20s to 20ms
- Built ML-powered eligibility prediction used in B2B integrations with Expedia and Kayak
- Contributed as part of the product team during AirHelp's growth from \$1M to \$85M ARR
LeadGun — M&A Intelligence Platform
2018–20 · Senior PM, Huuuge Games
Internal market-intelligence platform that turned mobile-store data into a sourcing and prioritization workflow for M&A.
- Surfaced Traffic Puzzle / Picadilla Games, later acquired by Huuuge for \$38.9M
- Automated daily leadership briefings across newly released mobile games
- Improved target acquisition rate by 70%
- Built predictive deal-pipeline analytics associated with 20% faster closure
Google for Startups — Product Advisor
2021–22 · Advisor, part-time
Advised early-stage gaming teams on product strategy, metrics, experimentation, and go-to-market.
- Advised 15 startup product teams
- Worked with founders on prioritization, user research, analytics, and GTM decisions
ARound
2010–14 · Founder & CEO
Built an AR company exploring early human-computer interaction using augmented reality and EEG inputs.
- Scaled the business to $1M ARR
- Exited at 8× EBITDA
STX Next — FinTech App for Indonesia
2014–15 · Product / Engineering
Product and engineering work on a mobile-first FinTech product for the Indonesian market.
- Product scaled to 1M+ users
- Worked across UI/UX and product delivery from specification to launch
Google OSS — FFmpeg & TCL
Early career · Google contractor
Open-source engineering work on widely used infrastructure projects.
- Contributed to FFmpeg
- Contributed to TCL